More People Eating Better

More people are improving their attitude toward diet and exercise and taking action for a healthier diet, according to the survey.

The ADA splits participants into three groups -- "I'm already doing it," "Don't bother me," and "I know I should" -- based on how they answer various survey questions about diet and exercise habits.

Here's how the groups ranked this year and in the ADA's 2002 survey:

• I'm already doing it: 43% (up from 38% in 2002)
• I know I should: 38% (up from 30% in 2002)
• Don't bother me: 19% (down from 32% in 2002)

The shift out of the "don't bother me" category and into the "I'm already doing it" category shows that "consumers are certainly becoming more aware of the importance of balanced and healthy eating, [and] regular physical activity," says Gazzaniga-Moloo.

But there's still room for improvement. "What we would like to see is more of the 'I know I shoulds' moving into the 'I already am'" category, Gazzaniga-Moloo says.